Create a comprehensive plan for launching a new fashion line, starting with identifying your target market and ending with the creation of line sheets. Consider factors such as branding, design, sustainability, and marketing. Develop a detailed target market persona, conduct thorough market research, and create a visually appealing moodboard to guide your design decisions. Design a variety of garments that align with your brand's aesthetic and offer mix-and-match options. Finally, create a professional line sheet.
About the project:
Project:
Marketing · Advertising · School Project
EVALEA is a contemporary office wear and lifestyle brand, with a twist from the influences of Indonesian traditions and culture. EVALEA is combining the idea of Batik, the Indonesian wax-resist dyeing technique, as well as redesigning its traditional clothes to modernise each styles to fit current trends and lifestyle. The brand thrives through pleated skirts, button up shirts, blazers and loose trousers. Our brand uses local factories promoting 'Made in the United States' and natural fabrics for environmental care; biodegradable and breathable.
About EVALEA
EVALEA is working to improve the brand's sustainability throughout the years, while keeping our fabric as high quality as possible. Our garments include classic pieces that can be worn for a long time. We use fabrics that are Oeko-Tex certified (textiles with no harmful chemicals) and our organic cotton is certified for the Global Organic Textile Standard (GOTS). Our recycled spandex is GRS (Global Recycle Standard) certified. Our factories have corporate social responsibility; paying minimum wages, good working conditions, don't discriminate on workers, as well as reducing environmental harm through the use of solar panels and water treatment.
Sustainability
Fashion Trends
Target Customer
Styling
Line Sheet B&W
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