Create a comprehensive plan for launching a new fashion line, starting with identifying your target market and ending with the creation of line sheets. Consider factors such as branding, design, sustainability, and marketing. Develop a detailed target market persona, conduct thorough market research, and create a visually appealing moodboard to guide your design decisions. Design a variety of garments that align with your brand's aesthetic and offer mix-and-match options. Finally, create a professional line sheet.
About the project:
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Project:
Marketing · Advertising · Project
OFF OFFICE is an online experimental menswear brand, which is born to provide an interactive online website and innovative pop-up marketplace for work-from-home menswear and for the new generation workforce. OFF OFFICE swears to create a revolutionary semi-formal business wear in pursuit of personal aesthetics. Moreover, appreciation at art and subcultures are heavily blended into our brand’s identity.
About OFF OFFICE
4Ps: Product, Place, Price, Promotion
Contact me
I’m seeking a collaborative role on a team dedicated to using technology and design to improve lives.