Web Design & E-commerce
Challenge
This project was a challenging endeavor that pushed me to explore new creative boundaries. Thom Browne's unique brand identity, which challenges traditional gender norms in formal wear, required innovative marketing solutions to increase brand awareness.
Role
Marketing
Skills
Viral Content Advertising
Digital Marketing
Social Media Advertising
Display Advertising
Guerrilla Advertising
Tools
Adobe Photoshop
Adobe InDesign
Weebly
Google Ads
Develop a strategic marketing initiative to enhance Thom Browne's brand awareness and reach a wider audience. Thom Browne's traditional advertising aligns with its classic brand identity. Explore innovative marketing strategies that align with Thom Browne's distinctive brand identity and enhance its visibility among a wider audience.
Thom Browne
About the Project
Marketing · Advertising ·School Project
Viral Content Marketing
Facebook Ads
The campaign aims to increase website traffic and drive sales of Thom Browne school uniforms to affiliated organizations by targeting both men and women. Titled 'Supporting the Future Generation,' the campaign will raise awareness about the importance of children's education and its impact on their development.
Display Advertising Strategy
PR Event
Solution
To enhance Thom Browne's brand awareness, I developed five strategic solutions: public relations, a website campaign, display advertising, viral content, and Facebook ads.