My fashion business project prioritize social media engagement and a user-friendly online platform to connect with our target audience and offer trendy clothing, with a strong focus on market research, multiple marketing channels, and social media.

Conduct consumer & market research and design an appropriate marketing plan for a new fashion brand idea that responds to Covid-19 in 2020

  • Off Office

  • About the Brand

  • Brand Concept

  • Brand Equity

  • Our Corporate Social Responsibility

  • i-D Magazine

  • Primary Research

  • Research

  • Direct Competitor

  • Direct Competitors

  • Indirect Competitor

  • Indirect Competitor

  • Brand Positioning & Objectives

  • Product & Price

  • Place

  • Social Media Marketing

  • Social Media Marketing

  • Internet Marketing

  • Guerilla Marketing

  • PR Launch Event

  • Product Release Event

  • Campaign

  • Marketing Collateral

  • Marketing Calendar

  • Marketing Budget

  • an/da

  • About the Brand

  • Target Customers

  • Moodboard 1

  • Moodboard 2

  • Brand Guidelines

  • Brand Guidelines 2

  • Packaging

  • Packaging 2

  • USP and Competitors

  • Brand Positioning

  • Product & Price

  • Core Product

  • Place

  • Secondary Research

  • Store Concept

  • Store Concept 2

  • Campaign Idea

  • Campaign Mockup

  • Creative Brief

  • Guerrilla Marketing & Personal Selling

  • Brand Website

  • Social Media Channels

  • Social Media Channels 2

  • Poster & Postcards

  • Lookbook

  • Expected Outcome

  • Branding

  • Line sheet 1

  • Line sheet 2

  • Line sheet 3

  • Line sheet 4

  • Brand DNA

  • Shape and Moodboard

  • Trends

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Project: Marketing Promotions